Conversion Rate Optimization
Homepage, collection, product page and checkout flow rebuilt around buyer objections and mobile behaviour in India.
Platforms / Shopify
A Shopify store is not a growth channel by itself - traffic, conversion rate and repeat purchase are. I work on the full D2C loop: acquisition, on-site conversion, retention and the data that tells you which of the three to fix next.
What I do
The specific work that moves sales on Shopify.
Homepage, collection, product page and checkout flow rebuilt around buyer objections and mobile behaviour in India.
Meta and Google campaigns structured around contribution margin and blended ROAS, not platform-reported ROAS alone.
GA4, server-side events and dashboards so you can see the real path from spend to profit.
Email, WhatsApp and offer strategy that turns first orders into repeat revenue.
How we work
Conversion, tracking, traffic quality and margin reviewed together.
Fix the highest-impact conversion blockers first.
Scale paid channels once the store converts.
Build repeat purchase so CAC stops setting the ceiling.
FAQ
My focus is growth — conversion, marketing and data. I work alongside your developer or designer, or bring one in when the build itself is the blocker.
Yes, and it is usually the strongest position: marketplaces bring discovery volume, D2C brings margin and customer ownership.
Let's look at your products, marketplace performance, advertising, store and data - and identify the biggest opportunity for growth.
No pressure. No generic advice. Just a practical growth conversation.